Learn how to maximize your marketing dollars with a Customer Management Process

Agora invites you to an exclusive webinar on April 2nd focused on the critical role key metrics play in the Customer Management Process.

These days, there are less marketing dollars to pursue traditional marketing tactics and more pressure for accountability in marketing initiatives. Today, working harder is not always the solution – but working smarter is.

Join Agora for an in-depth look at how evaluating key metrics with Microsoft Business Intelligence (BI) tools can drastically improve marketing strategies and tactics.

Metrics are derived from consolidated customer data. From this data a mountain of valuable information can be uncovered. Information can range from general results indicators such as customer satisfaction, to specific performance indicators such as the profitability of the top 10% of customers.

Ultimately, key metrics lay the groundwork for an integrated Customer Management Process that spans customer selection, acquisition, retention, and growth. With highly targeted numbers, marketing departments can hone and focus strategies, identify areas for improvements, and reduce misdirected marketing efforts and costs.

Many organizations already have BI tools at their disposal – for example, Microsoft SQL Server has built-in reporting and analysis tools. But not everyone has the knowledge and experience to customize the Microsoft BI platform, or to define and implement specific metrics. Join us and learn how to take advantage of your existing IT infrastructure, and maximize your IT budget.

Don’t miss this chance to learn about:
      

		The customer in today’s economy
		Microsoft BI tools and strategy
		The importance of metrics: KRIs, PIs and KPIs
		Customer selection, acquisition, retention, and growth
		Real world examples and demos